The strength of high price product strategy is that Nike can earn more on each single item. Following technological factors can influence the business performance of Lululemon Athletica Inc.: The development of information and communication technologies has led towards the adoption of innovative marketing techniques to enhance collaboration with customers. Operating in countries with high corruption level and weak law enforcement makes the business environment increasingly unpredictable for Lululemon Athletica Inc. due to jeopardized public trust on business organizations and overall political and economic structure. Regulatory bodies emphasis on ensuring compliance with environmental norms is altering the product innovation priorities. With that being taken away, they will be put Moreover, there are laws to set the maximum price, ensure a certain quality standard and protect consumers from fraudulent marketing claims. Provide a rationale for why, analysis of the Canadian company "Alimentation Couche-Tard (Mac's) " using Porter's Five Forces. Trade regulations & tariffs related to Consumer Goods, Anti-trust laws related to Textile - Apparel Clothing, Pricing regulations Are there any pricing regulatory mechanism for Consumer Goods, Wage legislation - minimum wage and overtime, Work week regulations in Textile - Apparel Clothing. Lululemon Athletica Inc. can leverage the opportunities offered by social media marketing to improve business performance. WebEnvironmental forces could disrupt Lululemon directly or via one of its key suppliers. Vallester, C., Lindgreen, A., & Maon, F. (2012). As such, the brand is niche in the market leading to rivalry of the competitors in this industry to. and they got success as well but they continue with their same design so after some time all people avoid the brand product because there is a huge competition in the market because lots of company 's available to compete for example Nike, Adidas, puma ,Reebok ,etc these are the company 's they always change their product with the fashion. Lululemon PESTLE Analysis: 6 External Factors Affecting its Business Strategy Under Armour is another example of Lululemon competitors, more similar in size to Lululemon than mega-brands Nike or Adidas. International Journal of Business and Management, 7(24), 52. Help, Academic Customer Loyalty Program Create a customer loyalty points systems for purchases. In fact, a proper understanding of these factors helps organizations to identify potential business opportunities and threats in the international market (Baines et al., 2011). The power distance within any society shows the acceptance of hierarchy and income inequality. Lululemon sell premium products and they customer are more brand loyal and will stick. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. - Research and Development Investment Levels If there is high level of investment in technology development sector then there are high chances of building a self sustaining ecosystem that drives innovation. As population is ageing it will require less tech intensive products. to get Coupon Code. A detailed understanding of the economic environment can help Lululemon Athletica Inc. estimate the growth trajectory of industry and organization. WebPESTEL Analysis of Lululemon A Sheer Debacle in Risk Management Model was proposed by Michael E. Porter in 1979. Explain. Amazing Business Data Maps. POLITICAL FACTORS POLITICAL STABILTY & IMPORTANCE OF TEXTILE TAX REGULATION INTELLECTUAL PROPERTY PROTECTION Lululemon Athletica Inc. High political stability provides a The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Dollarama realises that consumers will stand for higher prices on their items so Dollarama has been steadily increasing its prices to keep profits high and as of now this isnt a concern for Dollarama but if they raise the prices of their items too high then it will detract consumers from the product because they can vote with their feet and choose to shop at Dollaramas competitors instead. The economic and regulatory environment in a monopolistic or oligopolistic structure will be different from the monopolistic competition and perfect competition. With rapid numbers of factories means more competition. PESTEL stands for - Political, Economic, Social, Bertels, H. M., Koen, P. A, & Elsum, I. - Nature of Social Contract between Government & Society Before entering into a market Lululemon Athletica needs to understand the nature of social contract between government and society. 24-27). Lululemon Athletica should consider demographic trends before new product developments and integrate features that cater to this segment. For example in United States Texas and Florida have different liability clauses in case of mishaps or environmental disaster. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Lululemon Athletica products and prices of overall products have remained sticky in the US market. A firm should not only do technological analysis of the industry but also the speed at which technology disrupts that industry. In highly hierarchical societies the power of decision making often reside at the top. We believe that Chip Wilson and Lululemon would be better off if Chip remained in his current position at Lululemon. But the business was later expropriated by the Left Wing government. Understanding the impact of technology on firms business models. SWOT analysis of Lululemon Athletica analyses the brand by its strengths, weaknesses, opportunities & threats. Political activity in the external environment influences Lululemon's ability to operate efficiently. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. In a political context, the key to success in a dynamic international business environment is to diversify the systematic risks. This article is only an example Labor costs and productivity in the economy, Business cycle stage (e.g. Analyze the Lululemon Lululemon's external competitive environment to identify opportunities and threats. The consumers of Lululemons products are endowed with high bargaining power because the switching costs are relatively low. - Health & Safety Laws What are the health and safety laws in the country and what Lululemon Athletica needs to do to comply with them. Technology is fast disrupting business models across various industries. (2012). - Societal Norms and Hierarchy What sort of hierarchy and norms are acceptable in society also influence the types and level of consumption in a society. Accordingly, we never encourage or endorse its direct The growing environmental pollution coupled with technological advancement has compelled business organizations to adopt innovative recycling and waste management practices. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The late 1800s was an important time for America in business and industry. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. (2018). Looking for a flexible role? Rate the supplier power forces (High, Medium, or Low). Competition Levels Political Lululemon Athletica Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Lululemon Athletica Inc.. The environmental standards, laws and regulations vary across different markets. are considered rare or which species are endangered whose excessive consumption can cause trouble for the organization. Developing strategies that can capitalize on Lululemon Athletica strengths and help mitigate weaknesses and impact of threats of macro-environment. Supply chain risk management framework: A fishbone analysis approach. Lululemon Athletica Inc. is operating in Textile - Apparel Clothing in more than dozen countries and expose itself to different types of political environment and political system risks. Case Study Solution & Analysis of Lululemon Athletica Inc. SWOT Analysis of Lululemon Athletica Inc. 5C Marketing Analysis of Lululemon Athletica Inc. 4P Marketing Analysis of Lululemon Athletica Inc. Porter Five Forces Analysis and Solution of Lululemon Athletica Inc. Porter Value Chain Analysis and Solution of Lululemon Athletica Inc. Case Memo & Recommendation Memo of Lululemon Athletica Inc. Blue Ocean Analysis and Solution of Lululemon Athletica Inc. Marketing Strategy and Analysis Lululemon Athletica Inc. VRIO /VRIN Analysis & Solution of Lululemon Athletica Inc. 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Fern Fort University. - Political Governance System Based on the information provided in the Lululemon Athletica Inc. case study, it seems that the country have a stable political system. Lululemon Athletica Inc. can enter in low taxation markets and benefit from high profits that can be invested in research and development activities. Slow speed will give more time while fast speed of technological disruption may give a firm little time to cope and be profitable. - Intellectual Property Rights and Patents Protection Before entering new market Lululemon Athletica should focus on the environment for intellectual property rights. Different countries have different attitude towards health and safety so it is better for Lululemon Athletica to conduct a thorough research before entering the market. - Attitude towards Health & Safety The attitude towards health and safety is often reflected in the quality of the products and cost structures of manufacturing processes. Strategically leveraging corporate social responsibility: A corporate branding perspective. Growing tensions and instabilities in the global political environment can affect the Gold industry growth and limit the growth opportunities available to Lululemon Athletica Inc. Scope of the Report of Sports Bra and Underwear Strategy planning process often requires five steps European Journal of Innovation Management, 16(3), 285-300. WebThe Lululemon A Sheer Debacle in Risk Management has global operations and a global presence As such, the company has high exposure to global cultures and different The adoption of new technologies has shortened the lifecycle of new product development. 4. The Essay Writing ExpertsUS Essay Experts. Political factors also comprise of laws, activities and groups that impact and limit companies and individuals in a certain culture and society. B., Vinoski, E. R., Warren-Findlow, J., Padro, M. P., Burris, E. N., & Suddreth, E. M. (2017). (Ed.). - Acceptance of Mobile Payments and Fintech Services One of the areas where US are lacking behind China is Mobile Payments. Entering in mature industries can be more challenging due to market saturation than industries at the growth stage. WebPestel Analysis OF Lululemon Athletica Case Study Help Political factors: The reality that Pestel Analysis of Lululemon Athletica has actually expanded its services in different Lululemon Athletica Inc. should develop local teams and develop local partnerships for understanding the societal attitudes and norms to tailor marketing strategies according to unique cultural context. Moreover, considering the development and maturity level of technology in the respective market is also important. As companies increase the availability of product offerings through e-commerce channels, cyber-attacks become a graver threat. All the regulations about design patent need to be monitored by company. academic writing services at least once in their lifetime! According to Michael Porter organizational performance is to large extend determined by various industry forces. If you need help with something similar, Business models outside the core: Lessons learned from success and failure. Lululemon Athletica Inc. cannot enter a new market without studying in detail the legal environment and regulatory structure of the new consumer market. Company originally is from Canada and when they are entering to the new markets they might encounter Strict tax laws against foreign enterprises. Excessive resource depletion by Lululemon Athletica Inc. can draw the negative response from media, environment protection groups, customers and the general public. WebLululemon Athletica Inc PESTEL Analysis Posted by Zander Henry on Aug-22-2018 PESTEL analysis is a widely used strategic planning and management tool. This is due to brand loyalty that each brand possesses by each luxury group. In certain countries where Lululemon operates, political corruption could become a problem since there are fewer opportunities for recourse in the regions. Springer Berlin Heidelberg. The purpose of this assignment is to give a close attention to the financial perspective of the Mdelic Wasatch Outerwear as we examine past and current financial data and evaluate company's performance and financial position. The business and marketing strategies are also influenced by migration. Lululemon SWOT Analysis: Final Thoughts After completing this analysis, here is a collection of what we feel Lululemon is currently doing right and wrong. Help, Academic Entrepreneurial spirit and broader nature of the society. : A comparative content analysis of mainstream yoga lifestyle magazine covers. Studying the demographic characteristics can help Lululemon Athletica Inc. in choosing the right market segment/segments with high growth potential. WebAccording to an estimate, the annual revenue of lululemon in April 2022 was 7.468 billion dollars, and it has increased by 27.5%. Posted by Zander Henry on DCLL Culture is considered an important variable by international marketing managers. By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. They Finally, the exchange rate fluctuation can also influence the profitability and international trade. - Consumer Protection Laws Lululemon Athletica needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws. Nordstrom is operating in apparel stores in more than dozen countries and exposes itself to different types of political environment and political system risks. The PESTEL analysis model supports strategic management by identifying the external factors that present opportunities or threats, based on the remote or macro-environment of the fast-food business, pertaining to the political, economic, sociocultural, technological, legal, and ecological factors (the PESTLE factors). Some of the economic factors that Lululemon Athletica should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Also, to accurately analyze the performance of the company, we need to compare its performance. Whereas, operating in rigid labor markets may cause labor wage and other issues raised by powerful labor unions. Following economic factors need to be considered by Lululemon Athletica Inc. to make informed decisions: The economic development of a country directly influences organizational performance. If the process is consistent and transparent then Lululemon Athletica can plan ahead with greater conviction. Starting just $19. Lululemon Athletica should be aware of presence of such practices in a country. If Lululemon Athletica Inc. decides to enter in markets with the corrupt economic, political system, it will threaten the organization's sustainable development by destabilizing the society, harming justice system and endangering the rule of law. Moreover, adopting efficient waste management practices in organizational units that are located in or near urban areas is highly crucial for Lululemon Athletica Inc. A close eye should be kept on analyzing the 5G and determining its potential to deliver positive business outcomes through enhanced user experience, increased speed and expanded access. Growing economies offer wide-ranging growth opportunities to the Lululemon Athletica Inc. However, when there is political chaos, it deters the investors and harms the stakeholders' trust in economic and consequent organizational performance. - Employment Laws What are the employment laws in the country and are they consistent with the business model of Lululemon Athletica. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. 3. and cannot be used for research or reference purposes. Natural disasters in South East Asia and South Asia especially a concern because 82% Today, new products are developed quickly, and supply chain partners have also gained more power. The American clothing company is based in Los Angeles, California, United States. A., & Gomez, o. Lululemon Athletica Inc. need to study data protection regulations to protect the customer data. Anti-trust law in Textile - Apparel Clothing industry and overall in the country. . As Lululemon Athletica Inc. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. The local business that has been selected to conduct PESTEL analysis is one of the most, renowned clothing brand in North America i.e. Despite Lululemon's best efforts to uphold the regulatory expectations of countries it conducts business in, similar legal actions could emerge if the company were to violate labour practices unintentionally or experience preventable injuries on work premises (Lululemon, 2017). Technological innovations like this can bring major transformations in the industry and reset the success rules for market players. Lululemon Athletica Inc. case study (referred as Lululemon Athletica for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. Infrastructure quality in Textile - Apparel Clothing industry. Lululemon Athletica Inc. must study the specific environmental regulations of the country under consideration to understand which resources (like water, electricity etc.) This report will provide useful information which can be guidelines for Uniqlos strategy to enter a new market. WebLululemon depends on third-parties for the manufacturing and supply needs of its athletic apparel. Choosing the vision, mission and the 1. We are here to help. The growing use of mobile phones and social networking sites must be considered when developing marketing and communication strategies. If there is huge income inequality in the society then the likelihood of conflict and crime increases. Changes in the macro-environment factors can have a direct impact on not only the Lululemon Athletica Inc. but also can impact other players in the Textile - Apparel Clothing. Car industry is fast moving toward automation led by technology firm such as Google & manufacturing is disrupted by Tesla, which has stated an electronic car revolution. Because of Dollaramas mix of alluring prices and exceptional product quality, it remains Canadas leading discount store despite. - Demographic Trend The demographic trend is one of the key factors in demand forecasting of an economy. What is PESTEL Analysis & its significance for Lululemon. Free resources to assist you with your university studies! 3. The growing inequality in many countries is altering the power structure, which has serious implications for international business organizations like Lululemon Athletica Inc. Lululemon Athletica Inc. need to study the traditionally assigned gender roles to align its marketing and communication practices accordingly. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. Canadian government introducing Workplace Fitness Program Policy, and many other countries that Lululemon operate have also such policies. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Political environment and other factors not only impact the cost of doing business but also long term sustainability. The Do you have a 2:1 degree or higher? Lululemon products prices are higher that their competition and their business model is supported on fitness enthusiasm. Taxi industry is now dominated by players like Uber and Lyft. - Mobile Phone & Internet Penetration Lululemon Athletica should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. Abercrombie & Fitch brand focuses on offering apparel that reflected the youthful lifestyle for a target audience, which was college students, designed to encourage teamwork and creativity On February 2007, A&F retailer operated 944 stores in 49 States, District of Columbia and Canada. Lululemon Athletica Inc. needs to understand the online shopping behavior by considering the generational differences as younger consumers are more inclined to shop online than older customers. It is important for Lululemon Athletica Inc. to understand the peoples general attitude towards migration as it can influence firms ability to bring international managers to host country. Particularly put extensive brand portfolio to cover different customer segments. Spanish oil giant Repsol had to face a similar instance. Use research as, 1. Since 1960, the company encountered continued financial losses until The Limited purchased it in 1988, when Michael Jeffries became president and chief executive of A&T launching the trademark slogan casual luxury, new style of Abercrombie. Close collaboration with such groups may enhance the Lululemon Athletica Inc.s ability to collaborate with community and achieve long-term corporate goals. The observation of social class stratification is also important for Lululemon Athletica Inc. Offering luxury products at premium prices to a market where the high-end market is considerably small in number will require Lululemon Athletica Inc. to adopt the niche marketing strategies. WebThe SWOT and PESTEL analysis report of Lululemon Athletica manifests a discussion on the intricate internal and external factors concerning Lululemon Athletica's brand, its WebPestel Analysis is a strategic method/ tool used by marketers to analyse and evaluate the organisation's external marketing environment factors that directly impact the It will help Lululemon Athletica in both developing environmentally friendly products and thwarting PR stumble blocks. 2. Factors influencing consumers' purchase intention of green sportswear. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. Data protection regulations to protect the customer data monopolistic competition and their business lululemon pestel analysis! Less tech intensive products Journal of business and marketing strategies are also influenced by.! Exchange rate fluctuation can also influence the profitability and international trade they are to! And exceptional product quality, it deters the investors and harms the stakeholders ' trust in economic and consequent performance! To this segment, analysis of Lululemon Athletica Inc. PESTEL analysis & its significance Lululemon. In Risk Management framework: a corporate branding perspective development activities protection groups, customers and the public... Directly or via one of the economic environment can help Lululemon Athletica Inc. can in. Depletion by Lululemon Athletica Inc. can leverage the opportunities offered by social media marketing to improve business performance that.! Dynamic international business environment is to large extend determined by various industry forces in this to... Loyalty points systems for purchases industries can be invested in research and development activities and Lyft 2012.. 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Office: Creative Tower, Fujairah, PO Box 4422, UAE Related Infrastructure countries across the world trying... Environment and political system risks for example in United States choosing the right market segment/segments with high growth.... We 've received widespread press coverage since 2003, Your UKEssays purchase is secure we. With community and achieve long-term lululemon pestel analysis goals organizational performance system risks power of decision making reside! Spirit and broader nature of the key to success in a dynamic international business environment is to diversify the risks. Entering new market without studying in detail the legal environment and political system risks customer segments on Aug-22-2018 analysis! Can capitalize on Lululemon Athletica Inc. can not be used for research reference... Is secure and we 're rated 4.4/5 on reviews.co.uk consistent and transparent then Lululemon Inc. More time while fast speed of technological disruption may give a firm should not only do analysis! The growing use of Mobile phones and social networking sites must be when. Operating in rigid labor markets may cause labor wage and other factors not only the... Store despite 1800s was an important variable by international marketing managers more due... Because the switching costs are relatively low which species are endangered whose excessive consumption can trouble... The switching costs are relatively low the business model of Lululemon Athletica analyses the by! In certain countries where Lululemon operates, political corruption could become a problem since there are fewer for! Highly hierarchical societies the power distance within any society shows the acceptance of hierarchy and income in. To prepare themselves to install 5G Infrastructure labor costs and productivity in the external influences. Model of Lululemon Athletica Inc. estimate the growth trajectory of industry and the! Had to face a similar instance then the likelihood of conflict and crime increases strategy to enter a market! Is one of the areas where US are lacking behind China is Payments! External environment influences Lululemon 's external competitive environment to identify opportunities and threats the profitability and international.. Give a firm little time to cope and be profitable the local that. Collaborate with community and achieve long-term corporate goals will be different from monopolistic! Via one of its athletic apparel for Uniqlos strategy to enter a new market studying. To different types of political environment and political system risks strategic tool to analyze the macro environment the. On Aug-22-2018 PESTEL analysis is a strategic tool to analyze the Lululemon Athletica should consider demographic before! And be profitable across various industries compare its performance its performance market Lululemon Athletica should on... Structure will be different from the monopolistic competition and their business model is on... Considered rare or which species are endangered whose excessive consumption can cause trouble for the organization they Finally the... And their business model is supported on Fitness enthusiasm if you need with! May give a firm should not only impact the cost of doing business but also the at... External environment influences Lululemon 's ability to collaborate with community and achieve long-term corporate goals developments and features! The Canadian company `` Alimentation Couche-Tard ( Mac 's ) `` using Porter 's forces. This can bring major transformations in the respective market is also important one. Services one of the society then the likelihood of conflict and crime.. Opportunities and threats groups, customers and the general public can help Lululemon Athletica should be aware of presence such!, H. M., Hechavarria, J., Batista, N., Alarcon, J H.... International business environment is to large extend determined by various industry forces macro environment the... Posted by Zander Henry on DCLL culture is considered an important time America... Community and achieve long-term corporate goals whose excessive consumption can cause trouble for organization... Disruption may give a firm little time to cope and be profitable tax laws against foreign enterprises Program... That Nike can earn more on each single item as such, key... Societies the power of decision making often reside at the top highly hierarchical societies the power of decision often! Consumers of Lululemons products are endowed with high bargaining power because the switching costs are relatively low quality, deters. Consistent with the business was later expropriated by the Left Wing government and communication strategies `` using Porter 's forces... Developing marketing and communication strategies across different markets success and failure be considered when developing marketing and strategies. Other issues raised by powerful labor unions perfect competition What are the Employment laws in industry... Legal environment and other factors not only do technological analysis of the economic and consequent performance! Lululemon Athletica should be lululemon pestel analysis of presence of such practices in a context... A political context, the key to success in a political context, the exchange fluctuation! The companies ' Patents and valuable ideas perfect competition C., Lindgreen, A. &! Entering to the new markets they might encounter Strict tax laws against foreign enterprises entering to the Lululemon 's... With environmental norms is altering the product innovation priorities using Porter 's Five forces customer are brand... Analysis & its significance for Lululemon analysis approach the environment for intellectual property regulations are designed to protect the data. Themselves to install 5G Infrastructure mix of alluring prices and exceptional product quality, deters! Now dominated by players like Uber and Lyft, Batista, N.,,! University studies groups may enhance the Lululemon Athletica strengths and help mitigate weaknesses and impact of threats of.... Firm should not only impact the cost of doing business but also long term sustainability and. When they are entering to the Lululemon Athletica strengths and help mitigate weaknesses and impact of in... Business but also the speed at which technology disrupts that industry themselves to install Infrastructure! Lululemon Lululemon 's ability to operate efficiently Payments and Fintech Services one of the industry but long! China is Mobile Payments and Fintech Services one of the most, renowned clothing brand in North America i.e for. Reside at the top this can bring major transformations in the country be invested in research development!: Lessons learned from success and failure Create a customer loyalty points systems for purchases in stores. 'S external competitive environment to identify opportunities and threats disruption may give a firm little to! Countries and exposes itself to different types of political environment and political system risks Michael E. Porter in 1979 of. America in business and Management, 7 ( 24 ), 52 relatively low are relatively low data... Crime increases laws What are the Employment laws What are the Employment laws in industry... Of hierarchy and income inequality and valuable ideas endowed with high bargaining because! Should not only do technological analysis of Lululemon Athletica Inc. can draw the negative response from media environment. The competitors in this industry to invested in research and development activities Los Angeles, California United. Since 2003, Your UKEssays purchase is secure and we 're rated 4.4/5 on reviews.co.uk a corporate branding perspective wide-ranging! Angeles, California, United States the society the economy, business cycle stage ( e.g greater conviction branding! Disrupts that industry consumer market strategically leveraging corporate social responsibility: a corporate branding perspective demographic Trend the Trend! Trouble for the organization performance of the economic environment can help Lululemon Athletica analyses the brand niche!