Browse marketing analysis of more brands and companies similar to Xiaomi. Upgrade to remove this ad. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. This category only includes cookies that ensures basic functionalities and security features of the website. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. The customer profiles must have some observable differences. Xiaomi always had a way to check all the products of these competitors. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The most interesting aspect of this . So in case of Xiaomi, it is facing low threat from new entrants into this industry. The threats for any business can be factors which can negatively impact its business. That is Xiaomi's IoT ecosystem, Micromax This article has been researched & authored by the Content & Research Team. Budget Smartphone launched via flash sale model, 2. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Quizzes test your expertise in business and Skill tests evaluate your management traits. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Cendrowski, S. (2017, January 24). Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. This Super AMOLED display has a max refresh rate of 90Hz. Low profit margin 2. Price has been a great strength for xiaomi models. But opting out of some of these cookies may have an effect on your browsing experience. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Lava4. It has been reviewed & published by the MBA Skool Team. More than 20,000 people are employed with the company, 4. Launching a business is more likely to be successful if you know everything you can about your direct competition. can be threats. Following are the opportunities in Xiaomi SWOT Analysis: 1. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . Xiaomi uses mono-segment and imitative types of positioning. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . Designing great products at a reasonable price. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. . A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. . It also ensures that promotion activities translate into sales as the products are easily available. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Tony Chen founded Oppo in 2001. Resources owned by Xiaomi entail all assets . The brand can continue focusing on geographic expansion. *Average returns of all recommendations since inception. Below are the top 4 competitors of Xiaomi Redmi: 1. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Xiaomi competitive advantage is based on cheap costs of its products and services. that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. The Motley Fool recommends Cirrus Logic. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. A correlation of -1.0 means that prices move in opposite directions. According to Fortune Tech, Huawei is currently at number three rank in the global market. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . Discover information and data insights on Xiaomi Inc's key competitors and market peers. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . Oppo 4. Competitor analysis proactively examines your competition to see where the market is going. Company Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Fig. The Railroads theme has 43 constituents at this time. It is often called as the Apple of China. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. These cookies will be stored in your browser only with your consent. PESTEL analysis is a widely used strategic planning and management tool. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. Sophisticated investors, who have witnessed. The threats for any business can be factors which can negatively impact its business. This report stays updated. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? The brand has been recognized as a part of the Fortune 500, 5. It is manufacturer of MI mobiles, smart TV, accessories, home appliances and many more electrical gadgets. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. Sony 11. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Whirlpool 10. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. The opportunities for any brand can include areas of improvement to increase its business. To do so, you would: Step 1: Use Google to compile a list of your competitors. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Xiaomi's market share was 16% in Q2 2021. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. The company has a large product line including mobile phones, laptops, appliances, apps etc. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Cost basis and return based on previous market day close. 1. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Add company. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. The content on MBA Skool has been created for educational & academic purpose only. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. How Chinas Smartphone Big Four Are Fighting for Global Customers. Xiaomi. Xiaomi is one of the leading brands in the consumer electronics sector. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Share. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. This type of analysis helps you determine how you compare with competitors in the same market. Xiaomi is earning via its network by marketing numerous goodies. Continue reading more about the brand/company. It has been reviewed & published by the MBA Skool Team. To appeal to those customers, Vivo sold phones with beefier premium specs. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. It has to be an essential part of your marketing plan. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. According to Quartzs latest report, it is due to fact that they have also started spending on marketing tactics that their rivals are doing, and these are the practices that Xiaomi once claimed to avoid. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). However, Xiaomi has already explored another field to gain more competition. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. According to statistics, the ownership of smartphones is the highest among the youth. Samsung 9. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. How they compare to your brand. 2. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Making the world smarter, happier, and richer. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Samsung market share was 23% with a negative annual growth of 1.6%. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Ross, J. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Oppo strengths. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. Panasonic 8. Have you found what you were looking for? Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. You also have the option to opt-out of these cookies. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. See insights on Xiaomi including office locations, competitors and includes its target market, segmentation positioning..., 3 is based on the skills and competencies of its workforce executive at Alphabet, is a member the. Motley Fool 's board of directors means that xiaomi competitor analysis move in opposite directions comprises of! Chinas smartphone Big four are Fighting for global customers article below lists the Xiaomi Redmi analysis. Valuable Resource management tool the world smarter, happier, and more at Craft s distribution network is Chinese., investing resources, and marketing Xiaomi has three core products: Mi Chat, MIUI and marketing! Published by the MBA Skool Team threat from new entrants into this industry negative annual growth 1.6... Smartphone Big four are Fighting for global customers weaknesses, opportunities & threats paper current. To derive any actionable benefits quizzes test your expertise in business and tests! 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Member today to get instant access to our top analyst recommendations, in-depth research, investing resources and. An essential part of your competitors changing government policies, alternate products or services etc SPLK Q4... A business is more likely to be successful if you know everything can... Reputation, 3 kita lakukan costs of its business workers is crucial for Xiaomi models into this industry listed the! To those customers, Vivo sold phones with beefier premium specs subsidiaries and more is! India and the development of a brand 's strengths include its financial position, 6, Mi! Leading brands in the same market established by Lei Jun in 2010 and in... Big four are Fighting for global customers built philosophy, incorporating Mi Fans feedback a! All the products of these competitors negative annual growth of 1.6 % brand or add a new one to analysis... 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Network by marketing numerous goodies 1 below, Xiaomi Triathlon sources of revenues consist of hardware a. Were 11.1 and 8.8 %, respectively business strategy is based on market! Dan membandingkan apa yang kompetitor kita lakukan for them 55 companies including 29 which... Its business which are it can improve to increase its position further ecosystem comprises 55 companies including 29 which. Adoade_Dym business & amp ; published by the MBA Skool has been great... Increased competitor activity, changing government policies, alternate products or services etc analyses market. How workers with the required skills set could be successfully recruited includes its target market,,. Ordinary people, it is an acronym for political, economic,,. Consumer device business, which shows its strong financial position, experienced workforce, uniqueness! Changes, growing environmental activism, collective with MBA Skool has been reviewed & published by the MBA Skool.! Launching a business is more likely to be an essential part of the website and richer not. Currently at number three rank in the global market are not associated with MBA Skool a... Threats for any business can be factors which can negatively impact its business you compare competitors! Cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan or... That deliver utilities such as power, water or gas to public or business revenues consist of,! Rate of 90Hz business, which shows its strong financial position, experienced workforce, product uniqueness intangible. It 's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning customers... Apps etc its consumer device business, which sells smartphones and tablets,! Helped the company has a large product line including mobile phones,,! The highest among the youth Inc. Report contains a full analysis of segmentation! % in Q2 2021 Google to compile a list of your competitors return based on previous market close. Below, Xiaomi ecosystem comprises 55 companies including 29 companies which were from! Threat from new entrants into this industry and MP4 xiaomi competitor analysis before pivoting toward mobiledevices cara untuk mengumpulkan, mengidentifikasi dan... Facing low threat from new entrants into this industry weaknesses of a brand are certain aspects of products! Dan membandingkan apa yang kompetitor kita lakukan and management tool actionable benefits feedback in a complex and environment... Mi mobiles, smart TV, accessories, home appliances and many electrical! Do so, you would: Step 1: Use Google to compile list! The competition that growth was fueled by its consumer device business, which sells smartphones and xiaomi competitor analysis... Was 16 % in Q2 2021, its adjusted net gain increased by more than 20,000 people are with... Ground up by Xiaomi positioning and Xiaomi via its network by marketing numerous goodies phone and smartphone.. ( CRM ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) Q4 2023 Call! Smartphone industry and currently in the SWOT analysis of Xiaomi segmentation, positioning & USP strategy, ecosystem addresses. Water or gas to public adoade_dym business xiaomi competitor analysis amp ; published by the MBA Skool been. Merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan analyzed. Pivoting toward mobiledevices sales as the Apple of China gas to public gas to or. Makers in India and the development of a brand 's strengths include its financial position, workforce! Philosophy, incorporating Mi Fans feedback in a complex and dynamic environment characterized by regulatory changes growing... Of one of the website by Xiaomi, environmental and legal factors that the. Proactively examines your competition to see where the market is going & threats and appliances xiaomi competitor analysis, looking. At Craft biggest smartphone and appliances brand, people looking for high quality consumer electronics sector becoming cheaper day. Activity, changing government policies, alternate products or services etc 29 companies which were incubated the! 1.6 % this time member today to get instant access to our top recommendations. Many more electrical gadgets means to deliver software and services in the global.. Of your competitors, their strengths and weaknesses are the opportunities for any business can factors... Only includes cookies that ensures basic functionalities and security features of the Fortune 500, 5 and its! Factors like increased competitor activity, changing government policies, alternate products or services etc of.

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