Were thankful for our incredible 36-year partnership with Border Foods and feel like Taco Bell Defy is a culmination of years of success between our teams, along with the expertise of local partners like Vertical Works who helped make this possible.. Can't stand waiting in long drive-thru lines to grab a quick bite? The company said restaurant developers wanted to create a solution to allow customers to get their drive-thru orders quickly, all while keeping the building's footprint small and serving more. Spoiler Alert! In what was once a burger world, Glen aimed to revolutionize what it meant to bring Mexican-inspired food to the masses, with early restaurant concepts that featured walk-up windows, outdoor seating, firepits and live music. Aptly titling the experience Taco Bell Defy, the new designwhich is scheduled to open in Brooklyn Park, MN, summer 2022will feature a two-story building and a much faster way to get your TB . | Published on: January 23, 2023. In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defys neighboring restaurants. Taco Bell's new concept is set to open in summer 2022. The new Taco Bell Defy restaurant in Brooklyn Park features four drive-thru lanes and no dining room. The brand'ssame-store sales grew 12 percent on a two-year stack in the second quarter. Meanwhile, participating Taco Bell restaurants nationwide offer the ability to order ahead with mobile orders. For decades we've been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a two minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future," said Mike Grams, Taco Bell President and Global COO. Tax extra. Developed in partnership with 35-year franchise operator Border Foods, the new Defy location was designed by Minneapolis-based Vertical Works Inc. While most fast-food patrons became extremely comfortable with curbside pickup and digital and mobile ordering during the pandemic, the effect was enhanced when it came to people using drive-thru windows. That leaves the other three to prioritize people who order the app so they can check-in, skip the line, scan a QR code, pick up their food and be on their way, or for the third-party delivery drivers working for services like Door Dash, GrubHub, or Uber Eats. Engler said the restaurant is more expensive to build and requires more employees than a traditional Taco Bell, but Border Foods predicts it may bring three times as much business or more. Taco Bell is stepping into the future latest restaurant design.. The Taco Bell Defy model features a four-lane drive-thru, which is attached to a two-story restaurant. Web page addresses and e-mail addresses turn into links automatically. Defy clocks in at 3,000 square feet, two stories, and four drive-thru lanes, three of which will be dedicated to mobile and delivery order pickups. Taco Bell ended the second quarter with 7,567 locations (6,895 in the U.S) and hasopened a net of 74 restaurants so far in 2021. It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. Taco Bell 8575 Aspen Lane North Closed - Opens at 6:00 AM 8575 Aspen Lane North Brooklyn Park, MN 55445 (763) 315-4426 View Page Directions Taco Bell 8530 Edinburgh Centre Dr Closed - Opens at 7:00 AM 8530 Edinburgh Centre Dr Brooklyn Park, MN 55443 (763) 315-2929 View Page Directions Taco Bell 1865 Gateway Dr. NW Closed - Opens at 7:00 AM The two-story Taco Bell Defy - a project in the works since August of last year -will open at 5931 94th Ave N, Brooklyn Park on Tuesday, local Taco Bell franchisee Border Foods announced . Drinks exclude Freezes. Taco Bell Defy is set to break ground in Brooklyn Park, Minnesota, later this month, according to a Taco Bell news release. Get ready to take everything to new heights Taco Bell Defy is open. There are four drive-thru lanes, three of which are dedicated to mobile or delivery orders. Three of the drive-thru lanes are dedicated to mobile or delivery orders and the fourth is a traditional drive-thru. There are lines for customers who preorder their Crunchwrap Supremes and Quesaritos ahead of time on the Taco Bell app, a spot for delivery drivers to pull up and quickly grab orders made with third-party partners, and then a single traditional drive-thru lane. ", 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, A vertical lift will deliver orders through a chute at Taco Bell Defy, What is Taco Bell Defy? The kitchen is on the second level of the restaurant, and the food will be lowered down to the cars via a proprietary lift system. This Taco Bell has four drive-thru lanes, each of which serves a different purpose. To do this, the restaurant model will solve many challenges of traditional drive-thrus in order to drive convenience for fans. Taco Bell knows what it means to deliver on craveability and do so quickly. For more information go to The fourth lane is a traditional drive-thru, where you place your order at a kiosk and drive ahead for pickup. About Border FoodsBorder Foods is a family-owned franchisee of Taco Bell, the nation's leading Mexican-inspired quick service restaurant. The chain first revealed plans for the massive restaurant in 2021. The new Taco Bell Defy unveiled this week, which is scheduled to open in spring 2022, is the latest in this ongoing movement. Example video title will go here for this video. Headquartered in New Hope, Minnesota, with locations in Illinois, Iowa, Michigan, Minnesota, South Dakota, Wisconsin, North Dakota and Montana the company has a people-first culture where leaders work to develop team members for long-term careers with the brand and beyond. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. In 2015, we created the Taco Bell Cantina concept with an open kitchen environment in urban markets. For decades weve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future, said Mike Grams, Taco Bell President and Global COO. Taco Bell Defy was designed by a company called Vertical Works Inc. Vertical Works Inc. is based out of Minneapolis and is powered by WORKSHOPand PD Instore. This design was inspired by COVID-19 shifting consumer habits. BROOKLYN PARK, Minn. (WAVE) - Taco Bell is set to break ground on a brand-new, innovative concept restaurant in Minnesota opening next year. "It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.". The two-story eatery, opened in . The fourth lane will be a traditional drive-thru lane. Coined "Taco Bell Defy," the restaurant that broke ground last summer will open its doors - but most importantly, its four-lane drive-thru - in Brooklyn Park, Minnesota on June 7. Digital check-in screens will allow mobile order customers to scan their order via a QR code, then pull forward where their food will be delivered by a contactless proprietary lift system. Workshop/Taco Bell. There are separate drive-thru lanes for third-party food delivery services, pre-orders, and for those who order on the spot - like Doordash or GrubHub. Taco Bell's loyalty members earn points on orders that can be redeemed for freebies and get exclusive offers along with the chance to try new menu items early. NACHO AVERAGE TACO BELL Taco Bell fanatics are losing it over the brand-new, state-of-the-art 'Defy' location in Brooklyn Park, Minnesota. 2023 Vox Media, LLC. McDonald's and Chick-fil-A are among the fast-food restaurants with two drive-thru lanes for ordering at many locations, but in most cases, the lines merge with one location to pick up meals. Taco. "This design (which by the way will open . The restaurant will be located in Brooklyn Park, Minnesota, a suburb of Twin Cities. Partnering with our franchisees to test new concepts is a huge unlock of learning for us. Three of those lanes will be dedicated to mobile or delivery order pickups, the company said. Driving the news: The first two-story Defy location with four drive-thru lanes opens Tuesday. There is no phone number associated with your Facebook account. For updates on how Taco Bell is navigating COVID-19, clickhere. Taco Bell is the next fast-food chain on the list of restaurants prioritizing a digital-ordering format. We require a phone number to alert you regarding orders. From Numero Uno to Defy, Taco Bell's iconic designs continue to follow Glen's vision and always aim to deliver craveable flavors for fans. It checks in for orders prepared and assigns it to a lane. BROOKLYN PARK, MINN. Taco Bell is building a restaurant with a new drive-thru concept in Brooklyn Park, a suburb of Minneapolis. "Taco Bell Defy is an incredible innovation for our brand, and one that's meeting our consumer in a really unique way. 2 min read. The first Taco Bell Defy opened its doors on June 7, 2022, in Brooklyn Park, Minnesota. According to PR Newswire, Josh Hanson, the co-founder of Vertical Works, said the concept was an innovative approach for consumers to access fast food. Taco Bell's newest location, a first-of-its-kind concept called "Taco Bell Defy," has opened in a Minneapolis suburb. The pandemic has, of course, had an impact on this. The tiny elevators, created by a . It is a creative, technological solution for a faster, contactless experience for as many Taco Bell fans as possible and is poised to be the future of quick-service dining.. What's next: Engler said a second Defy restaurant is planned to open next year as a rebuilt restaurant in Minnesota. BROOKLYN PARK, Minn. Editor's Note:The video above originally aired on KARE 11 on Aug. 21, 2021. Vertical Works, LLC is a disruptive solutions consultancy powered by designers and makers from WORKSHOP and PD Instore. Taco Bell Defy officially opened in Minnesota, where you can order a Crunchwrap Supreme without having to speak to anyone. Taco Bell Defy is currently scheduled to break ground in August 2021. "We think that contactless, frictionless, experience is the wave of the future," said Engler. By Kevin Hurler Published June 8, 2022 Comments ( 40) Taco Bell. Drive-thru concept explained. The innovation falls under Taco Bells Go Mobile category of restaurants, which first launched in August 2020. TACO BELL DEFY CONCEPT OPENS JUNE 7 - ONE OF THE MOST INNOVATIVE DRIVE-THRU EXPERIENCES YET PRESS RELEASE PR Newswire Jun. The restaurants touts 10 kiosks that replace traditional menu boards and 15 glowing pickup cubbies that can be accessed by entering an order number via a touchscreen. In the 70s, drive-thrus were introduced to appeal to shifted consumer behaviors, and since then Taco Bell has introduced innovative restaurant design concepts like Cantina and Go Mobile models. Gram said the company is also looking to test the concept outside of Minnesota in the future. 2023 Taco Bell IP Holder, LLC. Most of all, the design of the new restaurant is meant to be more mobile order and third-party delivery friendly. 2023 Taco Bell IP Holder, LLC. Border Foods. Taco Bell opened its first high-tech restaurant location in Brooklyn Park, Minnesota, under its new Defy concept, which aims to reduce service times to two minutes or less while . It notably has no dining rooms, but instead four traffic lanesone for a traditional drive-thru and three for pick-up orders. Vertical Works is powered byWORKSHOP andPD Instore. The first-of-its-kind concept, called "Taco Bell Defy," opened Tuesday in a Minneapolis suburb. Food is prepared in the second-floor kitchen and then lowered to drivers waiting below. Food is delivered from the elevated kitchen above through a proprietary lift system developed by Minneapolis-based, From February 2020 through February 2022, digital orders grew by 117%, delivery orders by 116% and drive-thru orders increased by 20%, according to. It wasn't an overstatement. Taco Bell's newest location ditches the dining room and has four drive-thru lanes instead. The food ordering process has been redefined with Taco Bell Defy. Theres also digital check-in screens that allow mobile order consumers to scan their order via a QR code and pick up food through a contactless proprietary bell-evator lift system. Taco Bell Defy could be the first of many restaurants with this contactless, efficient design. Additional nutrition information available upon request. Food is prepared in the second-floor kitchen and then lowered to drivers waiting below. In 2020, we introduced the Go Mobile concept much earlier than anticipated with the help of quick collaboration with franchisees just like Border Foods, said Mike Grams, Taco Bells president and global chief operating officer, in a statement. Concept in Brooklyn Park, MINN. Taco Bell & # x27 ; s newest location taco bell defy opening date... Family-Owned franchisee of Taco Bell knows what it means to deliver on craveability and do quickly... Partnership with 35-year franchise operator Border Foods, the new restaurant is meant to be more order... 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