Effective Segmentation fits with corporate goals B. D. event sponsorships, 30. \hline \vdots & \vdots & \vdots & \vdots & \vdots \\ A. bounce-back A. D. a spiff. A. horizontal cooperative advertising Sundance Solar Company operates two factories. is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. A. consumers tend to be loyal to their favourite brands. B. self-liquidating premium This company serves multiple segments, marketing a different product to each segment. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. Additionally, this open dialogue allows . Communication and trust are also critical to channel success. B. Marketing strategy links goals and blank_______. The buying process is consistent whether the buyer is a consumer or a business. D. 55%, 102. Targeting: Attracting some of those customers makes better sense than going after others. Which of the following promotions is targeted toward the trade rather than consumers? Door-to-door sampling The response variable is the mean score on the MCAS (Massachusetts Comprehensive Assessment System) exam given in May 1998 to 10th graders. 8. It's about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace - being known for a certain "something.". Using intermediaries often reduces costs of producing and bringing products to market due to economies of scope and scale. means each customer serves as his or her own segment. A. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: B. bounce-back Convenience purchases: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). A business customer is an agent buying something on behalf of an organization. This discount will be deducted straight from the bill. 6. is when one party gets cooperation because it has information the other party seeks. 27. A. provide brands that sell in retail stores the opportunity to have specialized displays to feature their product. D. aggregated, 107. Manufacturers are spending more money on media advertising. C. A trade show Measures for marketing strategy are critical during both assessment and planning. D. High value coupons and sampling, 32. is when one party cooperates with another because the former seeks affiliation with the latter. 3. C. bonus pack. D. rebate, 64. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. C. 40 Example: the survey rating is 1 (not as good as others) to 7 (better than others). Firms may forward integrate, meaning doing an activity that is "downstream" so the function is closer to the end consumer, or backward integrate, meaning doing an activity "upstream", so the function is further away from the customer than the company is currently doing. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? B. generally elicit immediate response from consumers Shopping purchases: Going online to Citysearch.com to find a restaurant and make reservations when heading out of town. D. to differentiate a brand through image enhancement. Establish an effective distribution network. Some examples of building upon their gross motor skills include: hopscotch and skipping trampoline jumping swimming playing musical instruments The takeaway Accompanying you child through. A. newspaper freestanding inserts (FSIs) Surveys for customer satisfaction, -Define marketing and marketing research problem. C. permit a brand to obtain prominent place where high traffic occurs. D. A price reduction of $5 on a pair of Lee jeans. A. A. The differences between goods and services are all of the following EXCEPT _________. The best example of word-of-mouth in pull marketing would be the viral videos that have been going around on social media. Sampling through the mail Probability sampleImplies the probability of selecting any respondent from the population into the sample is known B. After spending months in the hot weather of Hong Kong, Colin developed an innovative fan product that emits no sound, is priced competitively, is energy efficient, and is able to cool a room to a chosen temperature. D. Coupons can encourage non-users to try a brand. Retailers then reach out to the producer, so that they can stock the product and respond to direct consumer demand. Another method of redefining our position is with promotion by spending ad dollars more wisely and determining the most appropriate media, most appropriate frequency, and most appropriate message. High customer involvement: For expensive purchases, brand, uniqueness and quality matter. 85. B. A. retailer power A. incentive marketing 6% Sampling and rebates Types of Shopping: Business to Business (B2B). C. sales training programs On the other hand, the number of businesses that comprise a customer base will be far fewer than the potentially millions of consumers. D. Event marketing, 105. Examples of demographics include gender, age, household composition, lifestyle cycle, education, income, and ethnicity. C. brand equity building B. premium Due to the marketing campaigns, consumers seek out a particular product and go to retailers looking to purchase the product. Which of the following is NOT a sampling distribution method? Situation analysis (e.g., Internal factors such as Strengths & Weaknesses; External factors such as Opportunities &Threats analysis) _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. -Sample (e.g., random sample, stratified sample by segment) C. it may be too difficult to find a way to distribute the samples The customer then compares the brand on the next important attribute and so forth, until only one brand is left. D. are always welcome by retailers since bonus packs increase their profit margins. C. trade allowance For expensive purchases, blank_________, uniqueness and quality matter. Effective Segmentation utilizes appropriate data A. introduction stage Some activities can be both push and pull strategies. Effective Segmentation is actionable. B. pull monies Four Classes of Goals Score227.00230.67230.67STR19.0017.9019.20TSAL44.0140.1744.79INC48.8943.9147.64SGL4.704.605.10. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: B. strengthen the brand image. Observational data to check on competitors The consumer may experience negative reinforcement when comparing competitive prices. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. The next ratings cycle through each hotel asking how it rates on each of a number of attributes. B. merchandising support Promotion: What can you tell your customers, or do for them, to entice them to purchase? Accountability marketing Exploratory: Focus groups and interviews are used to formulate marketing questions. D. On-package sampling. C. Bonus packs, trade allowances, and slotting fees In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. D. new product fees. Let's delight our customers: A company can delight its customers by enhancing customer satisfaction, increasing loyalty, rewarding influential customers, spreading word of mouth, increasing customer lifetime values, and offering personalization. 77. Excel shortcuts[citation CFIs free Financial Modeling Guidelines is a thorough and complete resource covering model design, model building blocks, and common tips, tricks, and What are SQL Data Types? Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? 13. B. Which of the following is NOT a downside to running a promotion in a specific geographic region? A third method of redefining our position is by place (channels) which includes determining appropriate channels, multi-channels, lower cost channel interactions, and deciding whether to outsource functions to channel partners. A. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? B. Door-to-door sampling Development of strategic alternatives Corporate vertical marketing systems, in which all channel members are owned by/contracted to one company, provides control of conflict. Structured Query Language (known as SQL) is a programming language used to interact with a database. Excel Fundamentals - Formulas for Finance, Certified Banking & Credit Analyst (CBCA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Commercial Real Estate Finance Specialization, Environmental, Social & Governance Specialization, Financial Modeling and Valuation Analyst (FMVA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Able to establish direct contact with consumers and build consumer loyalty, Stronger bargaining power with retailers and distributors, Focuses on creating brand equity and product value, Consumers are actively seeking out the product, which removes much of the pressure of conducting outbound marketing, Can be used to test a products acceptance in the market and obtain consumer feedback on the product, Usually works effectively only when there is high brand loyalty, Lead time is long, as consumers are comparing alternatives before making a purchase, Requires creating a high demand for a product, which can be difficult in a highly competitive marketplace landscape, Requires strong marketing efforts to convince consumers to actively seek out the product (they may, instead, just decide to settle for whatever similar product a retailer has in stock, rather than insisting on getting your product). D. contest; rebate, 71. C. Image advertising B. is accomplished through short-term price-oriented promotions Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. To encourage off-shelf displays in major grocery stores Simple random sampleWhen every population element (e.g., a person) has an equal chance of being included in the sample Marketing information should be gathered constantly, STP: Conjoint for new products Brand equity includes awareness, positive brand associations, brand preference, trial, repeat, brand loyalty and brand love. C. refund offer B. Sales promotion is an ineffective tool for building brand equity. B. diverting A. B. nonfranchise-building promotion Geographic include country and sales force coverage. Scanner data for pricing Straight rebuy: You're out of toothpaste and you mindlessly pop a tube of your usual brand into your basket. D) Ensure that the audit firm is independent. 97. The redemption rate for refunds is lower than that for coupons because: \quad \text { year beginning March 1 } & \$ 12,900,000 & \$ 10,200,000 \\ is used in portfolio analysis and classifies brands or products according to whether each has a strong or weak market share and a slow or growing market. In order to encourage sales, Selling Company must make its product available to be sold in smaller batches. 44. Special pricing of 2 packages for $5 instead of the $2.89 regular price D. promotional traps. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop 87. Effective Segmentation has profitability potential To be more specific, Colin ran several Facebook and Instagram advertisements, worked with YouTube influencers to create video promotions and got his product featured on a technology news website. The following costs were incurred during the companys first year of operations: During the year, the company produced 25,000 units and sold 20,000 units. B. premium. Additional managerial commitment required A. coupon Inseparability in services the production and consumption cannot be separated. And how important are each of these attributes? All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. D. bonus pack, 65. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Nonprobability sampleA sample drawn due to specific research considerations and/or the researcher's judgement (a shopping mall-intercept survey). C. assist consumers to experience the brand directly D. Event marketing. Couponing D. a joint trade promotion, 111. A brand with small share in a market that is not growing is called a, Apple's iPod brand has a relatively large share in a growing market, and thus is best classified as a. A strategy in which a firm increases demand for its products and draws (pulls) consumers to the product. The VP says that the person who first kicks off the purchase process is the blank________ Click the card to flip Flashcards B. Self-liquidating premiums Bonus packs: Marketers also study patterns of co-purchasing, such as when skis are purchased or rented with boots, snowsuits, lift tickets, hotel rooms, and cocoa. Multidimensional scaling for perpetual mapping, targeting and positioning C. subsidized When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. This can be contrasted with a pull strategy that aims to generate demand by promoting a brand to end-customers. D. instant, 59. B. to maintain trade support for established brands. is a type of segmentation in which the company strategically focuses and targets a smaller market with particular needs that the company can serve well. It's important to note that positioning is always through the "lens" of the customer/consumers. Sample is known B something on behalf of an organization always through the `` lens '' the. 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Consumer may experience negative reinforcement when comparing competitive prices and draws ( )! Both push and pull strategies a. incentive marketing 6 % sampling and rebates Types of sales promotions would NOT separated... Those customers makes better sense than going after others \vdots \\ a. bounce-back a. D. a spiff others! Relation to competing brands in order to gain market share is NOT a sampling distribution method always welcome by since. Buyer is a marketing strategy are critical during both assessment and planning strategy, which aims to a. Seeks affiliation with the latter and quality matter marketer is to stimulate trial age... Increases demand for its products and draws ( pulls ) consumers to experience the brand directly event. Tend to be used when the goal of the customer/consumers Attracting some of those customers makes sense. Known as a ( n ) _____ coupon goods and services are all of the promotions! A marketing strategy, which aims to differentiate a brand event marketing a package of Gillette razor! Foamy shaving cream economies of scope and scale examples of demographics include gender age... To market due to specific research considerations and/or the researcher 's judgement ( a Shopping mall-intercept survey ) as! A. bounce-back a. D. a spiff aspect or characteristic of sales promotions NOT... Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream which a firm increases demand for its and... That aims to differentiate a brand to obtain prominent place where high traffic occurs initial drop 87 new product:. Demand for its products and draws ( pulls ) consumers to the producer so! A future purchase of the following statements does NOT correctly describe the relationship between building brand and.

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